Social Media is the most viral of all marketing platforms. People trust recommendations made to them by friends, family members and business associates.
People spend more time on social media sites than they do anywhere else online, that’s why it is essential that you have a strong, dynamic and interactive social media presence for your business.
You will be amazed at how quickly your likes can be turned into sales with the correct design, setup and management of your social media marketing.
Everyone is talking about social media, and not surprisingly
Facebook is now the number one website on the Internet, people spend more time on Facebook than they do anywhere else online.
Social media is about people and relationships, personal relationships between friends and loved ones, businesses and clients, shoppers and buyers. Over 50 percent of the worlds population is under 30 and believe me, they know that social media is here to stay.
To this group of people social media is not just a way to interact with friends online; it is a way of life. So why would a site like Facebook get more traffic per week than the Internet Giant Google? Why is it that 1 out of every 6 minutes spent online is done so on Facebook? Good question, and the answer really is quite simple.
Have you ever picked up a phone, called a business and got a machine instead of a person? Have you ever wanted to find out something about a local restaurant, tried to find out about the restaurant online but all you got were pop up ads, Google ads, and websites that are biased and never tell you what you want to know? Unfortunately Google and the other search engines are biased, they favour those with the deepest pockets so for most people being on the first page of Google is simply a myth.
Now cue social media
You interact with real people, with real opinions and these are generally people that you can trust, people whose opinions matter, people you look to for advice. So you want to know how a movie was, you ask your Facebook connections, and you get a real answer from a real person. You want to know if anybody knows of a good dentist, doctor, accountant, you ask the advice of people that you trust, and you get feedback based on the experience that that person has had, this is trusted advice.
You visit the Fanpage website of your local restaurant, photographer, florist, musical instrument store, and on the Fanpage you get to see real reviews by real people, not some ad placed by an advertising guru pushing all the “wonderful things” that are simply designed to sell you all the “added extras” that you don’t want & don’t need, yet they are practically forced on you... “do you want fries with that, can I upsize you for and extra 50p”...
So we know that we are being sold by the clever marketing tactics employed by marketing teams, when all we want is the honest information we asked for.
When it comes to getting what we want online, social media is the true solution
Facebook is so big that if it were a country it would be the third largest country in the world.
Wouldn’t you agree that it make sense to advertise your business to all of the hungry eyes of the 3 largest country and demographic on this planet?
If you could have an advert for your business that could potentially reach over 900 million individuals, and at the same allows you to gain crucial feedback for your business, would you not jump at the opportunity to take as much advantage of this medium as you could?
At Vision Advertising we build strong and integrated strategies for our clients, but most importantly, we help our clients take action on those strategies by implementing tactics that connect your brands with the social media buzz.
We create and maintain social marketing campaigns that connect passionate consumers with global corporations, restaurants, films, consultants, retail stores, non-profits, causes and local businesses.